Finding the right physician is no easy task. “They’ve got to get it,” he says. “You need to be judicious about how long to keep the patient—versus referring them back to primary care—and setting limits is hard. We don’t have magic criteria for this. It’s mostly subjective right now.”
Another challenge is measuring success. “These clinics can be expensive to run, and we need to show the return on investment,” he says.
Larry Beresford is a freelance writer based in Oakland, Calif.